Wine Label Design + Logo
These designs were created for the MacQuarrie family who has began to bottle their own Zinfandel wine.
They had asked for a logo based off of the MacQuarrie family crest, a rustic color palette, use of a "fancy font," and the incorporation of the family plaid all in a minimalistic layout.
I created this particular color palette because it was rustic, and would look nice alongside the color of red wine. In order to utilize the family plaid while keeping the label minimalistic, I chose to use it as a discrete embellishment rather than an entirely separate entity on the label.
I sent them seven different layouts— some following their sketch ideas, and some following sketch ideas that I had created. Their two favorite layouts are shown in the gallery below; both following layouts that I had sketched up myself. They are vey happy with both layouts, and decided to go with layout 2 phrase 1.
